by Phil Stott
How
many reports of people over-exposing themselves on social networking sites and
then coming to regret it do we need to hear before we start thinking before
posting or tweeting? Take the recent case of Washington Redskins linebacker
Robert Henson venting his rage at "dim-wit" fans who booed
their team as an example. Here's a guy who doesn't even make the starting
line-up in the team, and yet he somehow feels like he's earned the right to
attack the team's fans via Twitter when they show their displeasure with the
Redskins' performance. As with all things social network-ish, he started out
expressing his feelings to a few followers only to see his comments (52 tweets
in all) passed around the internet like wildfire.
Now,
I don't much care about how the Redskins play, or the fate of Robert Henson,
but what does interest me is how he seemed to forget-or more likely just didn't
care-about airing his thoughts in a public format in the way he did. I know
that, if I were to lose it like that and make similar comments either about my
employer or our customers in such a public forum, I'd probably be embarking on
a search for a new job in the not-too-distant future. Because I'm well aware of
how powerful viral networking can be, I stay well away from discussing anything
of the sort online (at least in a way that can be traced back to me!).
Unfortunately,
for those with kids that are old enough to be tech-savvy, it's not enough to
look after how you're representing yourself digitally; you need to be aware of
what your kids are up to online as well. I know one guy (an ex-cop) who
regularly logs into his teenage daughter's Facebook page to see what she and
her friends have been up to, or are planning (she has no idea he knows the
password). I'm not recommending that anyone go that far, but it certainly
doesn't hurt to sit down with your kids, lay some ground rules, and make sure
they're aware of the bigger picture when using social networking sites. Here,
then, are three things every kid should know:
1)
If you don't want the
"wrong" people to find out, don't put it on Twitter
It's difficult to imagine that Henson didn't
know that his comments could spread like wildfire across the Twittersphere. But
if a more-or-less grown adult can make that kind of mistake, a tween or teen
can too. So if they've got something negative (or embarrassing) they need to
say about a teacher, classmate or acquaintance, tell them to do it the
old-fashioned way: face-to-face. That way, the possibility of viral spreading
is all but eliminated; all you have to worry about is someone recording you!
2)
People aren't always
who they say they are online
Case in point: Lori Drew,
better known as the Missouri
mom who is accused of taking part in a bullying campaign on MySpace that drove
a 13 year old girl to commit suicide. Having been acquitted of all charges of
computer hacking (see the full story in the link above), it seems that there's
little police can do to try and bring her to justice, as there's no statute in Missouri against
cyber-bullying. While that case is an extreme one, it's also one that starkly
underlines the dangers of kids being suckered into believing that the people
they're talking to online are who they claim to be. Good rule of thumb: If you
don't talk to them in real life, don't talk to them online.
3)
Close your networks
Sure, there's a certain thrill to putting
your thoughts and personality out there in cyberspace for all to see. Not
restricting profiles on social networks to only people you know and trust,
however, greatly increases the chance of all of the previous things going
wrong: people misrepresenting themselves, and you, cyber-stalking, bullying,
the works. In fact, as parents, it may be worth making this-and the agreement
that you get to check in on their accounts every once in a while-part of any
bargain with a kid who wants to get involved in social networking.
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Re: Social Networking and Kids
As with anything, a level of common sense (although I recognize it isn't so "common") and personal responsibility needs to be exercised when publishing anything - especially online.
Just because we have access to a world-wide platform doesn't mean every thought, emotion, or preference needs to be publicly announced.
The online world, as you said, has appeal and an allure to it that many have not realized the widespread impact of. A momentary lapse of judgement can have ramifications felt long-after the moment.
Robert Henson certainly has the right to express his displeasure with the Redskin fans - just as those fans have the right to express their displeasure with the athletic performance. What makes a stadium of booing fans more acceptable than his Twitter post? Anonymity. A fan cannot be singled out and held in the court of public opinion - nor expect his or her outcries to spread around the blogosphere.
I fully agree, with the cultural acceptance of social networking sites and the ease of sharing personal information, individuals need to take responsibility and learn the privacy settings of the tools they use. A reasonable person would not allow a stranger into their house or access to personal records in the real world - nor would that same reasonable person expect another organization to protect their home or office; why then is there an expectation that online is policed differently?
With great power (the freedom of free speech, the freedom of public opinion, and the freedom to post whatever you wish online for worldwide access) comes great responsibility.
Shaun Nestor
Never Mind Marketing | social media advisor
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